Capture Video Advertising Opportunities, Adobe Acquisition Auditude

Adobe Systems has acquired a company video ad-management and integration of digital marketing, Auditude on Tuesday (01/11/2011). Steps are taken to capture the advertising opportunities through a video that has begun to bloom. With this acquisition will facilitate the deployment monetasi video and optimize the company's goal is to advertise products or services through the videos.
We want to offer a new experience in enjoying advertising through video and maximize the value of each item on your device.
In this acquisition, Adobe will also offer ease of ad distribution, analysis and digital video experience monetasi anywhere.
Auditude allow large media companies and publishers to create quality video as aired on television advertising and get loyal readers as the penetration of mobile media devices.
"We want to offer a new experience in enjoying advertising through video and maximize the value of each item on your device," said David Wadhwani, Senior Vice President & General Manager of Adobe's Digital Media Business Unit as quoted by eWeek, Tuesday night (1 / 11 / 2011).
Adobe also plans to integrate Auditude with Adobe Digital Marketing Suite which will provide an analysis of integration and optimization of products according to consumer desires. Consumers also will be able to identify the most effective marketing media and content distribution strategies. In fact, consumers will also get a personal experience such as enjoying video, e-mail, and social media.
"This acquisition will align our vision as the most prestigious media companies and advertisers can enjoy the value of different video content," added CEO Jeremy Helfand Auditude.(kompas).

(And/NewsTechnology)